The Pacific Alliance: Nation-Branding through Regional Organisations
On 1 July 2016 the presidents of Chile, Colombia, Mexico, and Peru celebrated the 11th Summit of the Pacific Alliance (PA) in Puerto Varas, Chile. The PA members quite successfully practise a kind of joint “nation-branding” to promote trade and investment and to enhance their international status and visibility. Since its formation in 2012, the PA has attracted the interest of states and business sectors around the world.
Author: Detlef Nolte
Full document: 2016, Nolte, The Pacific Alliance- Nation-Branding through Regional Organisations
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