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Regional Integration in Latin America - The Pacific Alliance a Way Ahead
Journal Articles, Spanish

The Generation of Political Participation Mechanisms and the Role of Political Advertising in the Member Countries of the Pacific Alliance

Abstract:
Historical evidence shows that Latin America has always suffered from economic and political inequality where the role of commercial unions is fundamental in order to eliminate such barriers. In this sense, the Pacific Alliance has emerged as an agreement to balance the existing differences between its member-countries and to achieve regional economic development. Evidently this cannot be achieved without considering the political situation of each one of its members and how national policies should be enforced. Moreover, consolidating the democratic institutions by stimulating the political participation of citizens and generating the appropriate mechanisms is also a key issue, given that democracy leads to prosperity.

The objective of this article is to highlight the theoretical elements that are needed for the motivation of citizen’s political participation in order to seek a healthy democracy for the development and growth of regional economies. This objective is achieved by analyzing the regulatory frameworks of each of the Pacific Alliance’s member-countries and the role of political advertising as a dissemination tool for the construction of democracy.

Resumen:
La evidencia histórica demuestra que América Latina ha padecido desigualdad económica y política desde siempre. Por eso, para disminuir estas problemáticas en la región, son fundamentales las uniones comerciales entre los países que hacen parte de ella. En ese sentido, la Alianza Pacífico surgió como un acuerdo para lograr el balance de las diferencias existentes entre los países miembros y el desarrollo económico regional, teniendo como países fundadores a Chile, Colombia, Perú y México.
Evidentemente, esto no se puede lograr sin considerar la situación política de cada uno de los países miembros, dado que necesitan fortalecer las políticas nacionales y consolidar las instituciones democráticas propiciando la participación política de sus ciudadanos; así como otorgar los mecanismos apropiados para una democracia que conduzca a la prosperidad. El objetivo del artículo es resaltar los elementos teóricos que son necesarios para promover la participación política ciudadana con el fin de lograr una democracia sana para el desarrollo y crecimiento económico regional. Por lo tanto, se analizarán los marcos regulatorios de cada país miembro de la Alianza Pacífico, y el papel de la publicidad política como herramienta de divulgación necesaria para la política en la construcción de la democracia.

Authors: Alma R Saldierna Salas, Felipe de Jesús Marañon Lazcano and José Fredman Mendoza Ibarra
Spanish Title: La generación de mecanismos de participación política y el papel de la publicidad política en los países miembro de la Alianza Pacífico
Full document: 2017, Saldierna, La Generación de Mecanismos de Participación Política y el Papel de la Publicidad Política en los Países Miembro de la Alianza Pacífico

March 10, 2016by Ana Maria Palacio

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Hello my name is Ana Maria Palacio. I have a PhD from the University of Melbourne. This blog is about my thesis project, the Pacific Alliance.

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